Tuesday, March 11, 2008

FYI: As a creator, there are 5 things you need to know about marketing your work online:

You spend time, energy and money creating. It's an important part of your life. Now it's time to get seen and heard... What if you could market each item you create to a potentially global audience? What if there was a system that allowed you to compete on a level playing field? What if you could earn money for your work, without consumers having to pay?
  1. The market is incredibly competitive:

    There are over 1.6 Million new blog posts, 500 Thousand new Photos, 100 Thousand new videos, and 15 Thousand new songs being released onto the Internet each day. This is what you compete against! The good news is that there is a potential audience of over 1 Billion people. What if you could somehow reach all the people out there who would be interested in your work?

  2. Without effective marketing, nothing will happen:

    If you want traffic to your site or people to view your work, you have to market it. Putting up a site or blog, doing the basics, and hoping that visitors will start rolling in is relying almost 100% on luck...and likely doomed to failure. Marketing we can traditionally do online is costly, and not very effective. For example, you can buy traffic from search-based ads, but at $2 (or more) per visit, a 50%+ bounce rate, and little interaction, your odds of making a return are low. What if there was a highly cost-effective marketing system available to you, one that really did work?

  3. People don't search for content; they discover it from friends:

    Most of the music in our collections hasn't been played much on the radio; it's there because a friend recommended it. It's the same for photos and blogs. Very rarely is any great content found by search. Instead its' pushed to us from people we trust. That's why merely listing your work on a site or publishing your site on the Internet doesn't do enough: You have to market your work to the people who might like it, and encourage them to spread it further. What if your work could be sent out to your peers for review when it's first released? What if there was an easy way for them to share it with their friends and those further afield still?

  4. Consumers still don't typically pay for content:

    Most consumers still expect songs, photos, blogs, and flash to be free, despite the effort put into producing them. Only a small fraction of the market pays for downloads. What if you could be part of a system that rewarded top creations without consumers having to pay?

  5. Buzzfuse offers a highly cost-effective marketing system that can help you market your work to a wider, global audience and pays you for performance:
    Buzzfuse works by releasing each new item you produce to the market you choose (initially your friends and fans). We then measure the interaction (the buzz") around each item and use this to generate a score. Luck, for once, has little to do with it. High scoring items are recommended to friends of friends. Really high scoring items make the Daily Top 10, which is sent to all Buzzfuse users around the world.

    Buzzfuse pays real money (premium subscribers only) based on the performance of each item. So a good creator might make money off several items each month - typically bringing in way more than search revenues over the same period, and in many cases more than they would have through paid downloads too. Of course, Buzzfuse work in conjunction with search revenues and will soon offer paid downloads, so there is only upside...

    You can use Buzzfuse for free (Premium accounts offer earnings and other advantages).

No comments: